Perfetti Van Melle

The most fun sign in the world designed by Emboss is Unveiled! Congrats to Perfetti Van Melle!

Would calling Airheads an “American Icon” be a stretch too far? I think not.

Emboss has the absolute best clients. Our client, Pefetti Van Melle, recently revealed their new super-fun, super-sized, new outdoor 3-d sign featuring their mascot, Oscar the red balloon. The design of this sign was so fun. Each of the vertical bands of color represents a different flavor and color of Airheads. Airheads that are produced right here in Northern Kentucky.

Lest you forget that Northern Kentucky is home to a national treasure – an iconic candy brand loved by generations of Americans – this sign is here as a reminder of the inimitable worldwide brand that Perfetti Van Melle has created with Airheads.

Funny personal story – Everything Perfetti does is fun and out-sized. It’s part of their ethos and it’s one of the things that makes them great. Every time my team and I would go for a site visit, we were gifted with ungodly amounts of Airheads and an over-sized Airheads beach towel. Last summer, at my family’s annual whiffle-ball home run derby, we placed the Airhead beach towel on a clothesline in the outfield. Anyone that hit the towel with their chance at bat won the grand prize – a basket full of Airheads!

New playful signage for the Birthplace of Airheads!

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We believe our bold and playful approach to design sets us apart from the rest. Our design mastery allows us to create solutions that break free from the mundane and bring impossible-to-ignore beauty and light into the daily routine of all people. We seek to create structures that earn and respect the attention of onlookers. Read our appearances in the press and hear about our perspective.

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